While it is only the 9th largest county in Scotland, Lanarkshire has an impressive tourism industry that brings in over 300 million pounds per annum. Even in the wake of the recession when travel numbers are down nationwide, Lanarkshire has done well. What's their secret?
It may have something to do with the tourism bosses in Lanarkshire and the fact that pay attention to the trends. For example, they recently announced an ambitious new plan to offer package deals on day trips to Lanarkshire this autumn. Traditionally a slow time of year for the tourism industry, the bosses are taking heed of a new trend called the staycation.
A staycation is when you take a trip at home or to a nearby country. Millions of citizens from the UK have been taking them since the recession hit in 2008. And even when it ended, people continued to take them in 2010. What does this have to do with Scottish business?
The new programme includes twenty-seven special offers that are available throughout the county. There is truly something for every type of tourist, including activities for the kids, luxury hotels, and golfing outings. As you may know, Scotland is the birthplace of golf and tens of thousands of guests take trips there each year just to play the game.
Since the tourism bosses have teamed-up with prominent hotels, the initiative is expected to attract more than just short visits or day trips. In fact, a few of the hotels are presently offering weekend packages for new guests.